In the vast and ever-evolving world of film marketing, every production strives to stand out from the crowd and create a buzz amongst its intended audience. As was done by the Oppenheimer film, which was released simultaneously with the Barbie film on July 19, 2023. Oppenheimer's film only did very minimal Marketing Activation, in contrast to what was done by the Barbie film, which carried out massive promotions. But the buzz the two movies generated was the same. So what made Oppenheimer's film manage to get as much buzz as Barbie?
Personal Branding
As a director who has a strong personal brand, Christopher Nolan indirectly supports his fans' curiosity about his film work this time. It's like in Oppenheimer's film, where he does no-effort marketing, and it's about the power of Christopher Nolan. That's what made Oppenheimer the subject of discussion in his fan club, which influences people's interest. Without involving the film's marketing team in a big effort, the marketing activation for Oppenheimer's film continues to run at lightning speed and makes audiences around the world curious.
Brand Activation and Marketing Strategy via the official website
Even though they don't do much marketing activation, that doesn't mean that Oppenheimer's films don't promote themselves at all. Oppenheimer stared at the marketing activation, which was done by his marketing team to build the right atmosphere for their film. One of them is Brand Activation and Marketing Strategy via the official website. Since last year, through their own website, Oppenheimer's marketing team has been providing little by little information about their film in a very subtle way.
Emotional Branding
Oppenheimer's film marketing team also played on the sentiments of his target market by displaying a countdown timer on their website homepage and showing several short trailers there. Starting from 'Watch the Announcement' to 'Pushing the Button' and 'Trinity Test'. It's all part of a Branding Strategy that is quite smart and manages to attract attention.
Copywriting
Oppenheimer's film marketing team also really did good soft-selling with their copywriting, 'Pushing the Button, which became the core idea of this film's story on Oppenheimer's website itself.
You may have heard of the ‘Barbenheimer’ phenomenon, the excitement of the internet before the two blockbuster films released on the same day, July 21st 2023. Barbie and Oppenheimer. It’s even mentioned as “the movie event of the year” by Variety. Is this part of the marketing? We never know. But if it is, it’s working immaculately.
Are you interested in the strongest marketing strategy in Oppenheimer's film?