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Revealing The Other Side of You with Instagram’s ‘Flipside’

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Instagram has been making waves with its newest features, including the not-so-recent addition of Flipside. This intriguing feature delves into the depths of user behaviour, offering a unique twist to the social media experience.

Introduced gradually towards the end of January, Flipside has sparked curiosity among users, though access seems limited to a fortunate few. So, what exactly can one do with Flipside?

Unlike the Close Friends feature, which focuses solely on updating stories, Flipside introduces "another you" within the same profile. Users can now upload both stories and feeds, with the content visible only to those added to their Flipside circle. It's a clandestine corner of Instagram where users can share more intimately with a select audience.

Accessing Flipside is a breeze. Keep an eye out for the lock icon on your Instagram profile; once spotted, you're officially granted the Flipside feature and can start adding friends to your exclusive circle. For those still awaiting access, patience is key, or for the daring, a direct message to Instagram staff might just expedite the process.

The benefits of Flipside are manifold. For those who've hesitated to maintain a second account, Flipside offers a convenient alternative. By adding friends' real profiles to Flipside, users can effortlessly share their secret content without the hassle of managing multiple accounts.

However, Instagram's Head, Adam Mosseri, acknowledges the redundancy of this feature. In a statement to Threads, as reported by Engadget, Mosseri said, "On one hand, it feels nice to create a free space that feels more personal. On the other hand, this is another way to reach a smaller audience besides secondary accounts and Close Friends."

In essence, Flipside represents Instagram's ongoing quest to cater to its diverse user base, providing options for both privacy and personalization. While its exclusivity may leave some eager users waiting in anticipation, the feature undoubtedly adds another layer of intrigue to the ever-evolving landscape of social media.

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