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Why Pantone Picked ‘Viva Magenta’ as its Color of the Year 2023?



It’s no secret that the Pantone Color Institute has an enormous influence over global trends. This year, they have chosen ‘Viva Magenta’ as its Color of the Year 2023. But why? This article takes a closer look at why Pantone picked ‘Viva Magenta’ as its Color of the Year 2023. From its powerful symbolism to its energy and modernity, this color has quickly become a favorite among many trendsetters. Read on to learn more about what makes ‘Viva Magenta’ so special and why it will be everywhere in 2023!


Pantone’s Color of the Year is a highly anticipated annual event within the design community. This year, Pantone has selected ‘Viva Magenta’ as its Color of the Year for 2023. According to Pantone, “Viva Magenta is an energetic and optimistic hue that infuses joy into our lives.” The color was chosen to reflect the current global mood, which is one of hope and positivity after a difficult year. Pantone’s Color of the Year selection process is a lengthy one that involves trend forecasters, color experts, and designers from all over the world. The final decision is made by a panel of Pantone representatives who vote on their favorite color.


“It’s all about energy and excitement,” said Laurie Pressman, the Vice President of the Pantone Color Institute. “When we look at the world around us today, there’s this incredible feeling of positivity and hope, and that’s what we wanted to capture with PANTONE 17-5641.” PANTONE 17-5641, otherwise known as ‘Viva Magenta’, is a vibrant, attention-grabbing hue that is sure to make a statement in any space. Whether you use it as an accent color or go all out with a head-to-toe look, this color is sure to turn heads and get people talking.


According to Pressman, it’s all about capturing the zeitgeist of our current moment. “We are living in a time that requires trust and faith,” she said. “It is this kind of optimism and positivity that is expressed by PANTONE 17-5641.” In other words, Pantone feels that this color perfectly encapsulates the mood of the moment and will inspire people to make bold choices in their lives. We can certainly see why they choose it!


Color has always been Pantone’s bread and butter. The company is best known for its Pantone Matching System, a global color standard used by printers and designers. But it wasn’t until 2000 that Pantone released its first “Color of the Year”. The idea behind the Color of the Year is to identify a shade that will be trending in the design world in the year ahead. And while some years the company’s choice is met with enthusiasm, other times it’s met with head-scratching (remember when they chose “Honeysuckle” in 2011?). This year, Pantone’s Color of the Year is ‘Viva Magenta’. And while it may seem like a bold choice at first glance, we think it actually makes perfect sense for 2023.


This vibrant and eye-catching hue captures our collective desire for a brighter future, which is something we can get all behind in these uncertain times. We can expect to see this bold hue popping up everywhere over the next year and beyond — from fashion to home decor — so don’t be afraid to embrace it!


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