Integrated marketing for brand credibility
Their brand “True Aussie Beef & Lamb” had been distributing meats to many countries, including Indonesia. True Aussie Beef aims to gain trust and reputation to produce some of the highest quality beef and lamb with brand activation.
To gain trust collectively, we partnered up with some partners to integrate online and on-ground activation. From our side, we provide KOL activation, event documentation, social media maintenance, maintain partnership with restaurant and supermarket. With KOL activation, we’d like to humanize the brand as a role model of a healthy lifestyle.